The critical element to effective training is taking as much time as it takes to understand the athlete and their world. Only when an understanding is gained of the culture and environment in which potential is to be achieved, is it possible to create the methods to achieve. Jon has learnt that the key is in the application of the knowledge to the situation. This often requires lateral thinking, innovation and a dedication to developing the right solutions, utilising the best that science can provide. Without this foundation, performance can only be limited.